Adobe Ad Central Ad Specification Manager
Project
A web application that is a central repository for all website’s ad Specifications. A creative developer can search in a single location for all of the sites that a single banner will run on, select them and find the lowest common denominator specification for their project.
Challenge
A creative developer that is building an ad banner must search out all ad specifications for each site that an ad banner will run on and comb through inconsistently written specifications to find out the rules by which a banner must be built. This process is time consuming and due to the inconsistencies that exist, it frequently causes mistakes and delays for the ad launch.
Solution
Provide a single source for all ad specifications, with consistent information and layouts. This will minimize mistakes leading to fewer late creatives and delayed ads.
By selecting a set of ad specifications, you can combine them into a single composite spec that will work across all selected sites. The user can also download a Flash file template already configured to the composite spec..
While the main pieces of information are represented whenever possible, all specs can be seen at higher detail which contains information relevant to media planner.