Selected Projects UX
AusienceScience Helios
Segment Creation
An improved system for creating complex audience segments without a complex expereince. The previous design gave users the illusion of complete control, but was difficult to the point that few segments behaved the way the user intended. By simplifying the UI and breaking up advanced logic into multiple interactions, the user faces fewer choices at any time, and can better understand how their segment is being formed.
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One Magic Wand
Sales Presentation Generator
A time-saving web application to build any sales deck needed by LinkedIn Talent Solutions. Sales Reps only have to enter their client’s company, and all fields are filled out based on data from Salesforce such as client type, current purchases, and progress in the sales pipeline.
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Content Marketing Score
Social Marketing Advisor
A web application that helps social marketers define success by contextualizing their performance with their peers and by seeing the results based on the actual audience they are trying to reach. By providing information about recommended next steps based on current results, sales reps are made into trusted advisors.
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Suggested Content
Sales Effectiveness
LinkedIn has a significant amount of content that would be helpful to clients; however sales reps have not been able to find content effectively. By providing both curated and crowd-sourced recommendations in a centralized location and embeddable format, the information is always where the rep can see it, at the moment it is most useful.
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Compass
Talent Analytics Tool
LinkedIn Insights arms its sales force with many useful pieces of information that can help recruiters make strategic talent decisions. Top clients want a level of detail and flexibility that can over-burden individual reps. This subscription model site makes the most popular reports interactive and targetable, and accessible by the client themselves.
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Talent Analytics
Custom Recruiting Report
By providing LinkedIn with information about who a company wants to hire, and where, a custom PDF report is generated on a regular basis and sent to LinkedIn’s Talent Solutions customers. The report is customized to the client and their particular needs and is laid out dynamically based on data availability and other constraints.
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Merlin
Inline Help
Merlin is an internal insights portal available to the LinkedIn sales teams. With a constant stream of new sales reps, the insights team was spending a significant amount of time training on what the insights mean and how to use them in their sales process. Placing term definitions, talking points, and videos of how actual sales reps use the insights reduced training requests significantly.
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College Solved
College Detail Page
As part of a comprehensive site design and development project for a college information startup, landing pages for each US college were created with relevant stats.
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Adobe Ad Central
Ad Specification Manager
A web application that is a central repository for all website’s ad Specifications. A creative developer can search in a single location for all of the sites that a single banner will run on, select them and find the lowest common denominator specification for their project.
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Zynga Farmville
Performance Optimization
I was hired by Zynga to review the Farmville game and provide consultation on how to optimize the performance for both power-users that have large complex farms and for average users as Zynga explored implementing Farmville on Mobile via Flash Player and Adobe Air.
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Adobe Flash Player 10
Adobe Max Keynote Demos
I was tasked with producing a set of demos that showcased Flash Player 10’s new creative features in a way that was visually interesting, while being on the edge of achievable and aspirational to the developers seeing the demos.
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